Response to "Salespeak" by Roy F. Fox

Advertising is something that is inescapable. This is a point that Roy F. Fox makes very evident in his article “Salespeak.” He starts by telling “a day in the life” of Pepsi Anderson. Pepsi was named after the brand of cola and other products, Pepsi. This is a stretch to get people to realize that advertising is everywhere! At an ATM, in stores like Wal-Mart, gas pumps, lines in amusement parks—they all have some form of advertising for something. The last time I went to the doctor, there were a couple of TV screens scattered around the waiting room and there were ads for new drugs, quizzes to test your knowledge about various medical conditions, and general information about health insurance. With recent technology such as TiVo, you can record shows and watch them back. I know that when I watch shows back I always fast forward through the commercials. Advertising agencies needed and did find new ways to advertise now that less people see commercials. Right now, as I’m writing this blog and ad came up for an online dating website. Also, right now, I’m currently on AIM and my buddy list is on the screen right next to this page and at the top there is an ad for Netflix reading, “Rent Movies From Netflix—Only $4.99 a month. Click here!” Sometimes I feel like I am so used to advertising I almost don’t notice it anymore. Fox did a good job of bringing to light all the places we do encounter advertising on a daily basis.